Channel Management Best Practices (CMBP)


Course Overview

Prioritize and manage the quantity and activities of Partners to align with customer demand.

Please note that virtual training will be held in three 2-hour long sessions.

Who should attend

  • Experienced Channel Managers who have just “figured it out” when it comes to working with Partners. They will help less experienced Channel Managers learn from their successes and failures and be reminded of what and how they have learned that ultimately drives channel success.
  • Inexperienced Channel Managers who need learn what it means to manage Channel Partners. Often these people have plenty of sales experience but need to quickly learn what is unique about Channel Sales.
  • Channel Leaders and Corporate Executives that need to learn the best practices associated with managing Partners in the field, but also in organizing their own business to be channel-centric.


Sales experience.

Course Objectives

By the end of this workshop, you will be able to:

  • Explain how and why channels are used to achieve your company’s strategy
  • Apply best practices associated with managing channels and channel partners
  • Prioritize areas for improvement to maximize channel performance
  • Disproportionately invest time and resource into channel partners that offer the greatest potential ROI
  • Maximize productivity of channel partners
  • Identify partners that are most capable of meeting important end-customer requirements
  • Differentiate the role of a channel manager from the role of a sales director

Prices & Delivery methods

Online Training Private

6 hours

  • on request
Classroom Training Private

1 day

  • on request


Currently there are no training dates scheduled for this course.