Course Overview
This course equips media and entertainment professionals with the skills to leverage a suite of Google AI tools, including Gemini and NotebookLM, to transform the entire creative production pipeline.
It will demonstrate how to utilize Gemini in Workspace for rapid ideation, scriptwriting, and synthesizing creative feedback. You'll then leverage NotebookLM Enterprise to securely query and synthesize vast information from diverse sources to build and maintain an in-depth, source-grounded knowledge base for world-building, research, and creative consistency. This course empowers creative professionals to implement AI-driven solutions that accelerate initial development, enhance research capabilities, and foster greater creative alignment.
An optional Appendix provides additional content on developing specialized capabilities for custom content generation and workflow automation with Gemini Gems, as well as integrating NotebookLM and Gemini for a unified approach to comprehensive data synthesis and actionable report generation.
Who should attend
Writers; Production Assistants; Content Creators; Social Media Coordinators; Script Supervisors; Creative Executives; Producers; Creative Project Managers; Graphic Designers; Motion Designers; Concept Artists
Prerequisites
Google Workspace basics; Gemini familiarity; Miro familiarity; Google Labs familiarity; NotebookLM familiarity; Basic research principles; Digital document management; Gemini Gems familiarity; Generative AI prompting; Production workflow knowledge; Visual storytelling vocabulary
Course Objectives
- Utilize the core features of Gemini to streamline creative workflows from ideation to asset creation.
- Leverage NotebookLM to securely query and synthesize vast information and research to accelerate decisions across the entire media production pipeline.
Outline: Google AI Integration for Media and Entertainment (AIIME)
Module 1 - Prompt Guidelines
Topics:
- Prompt structure
- Prompt tips
Objectives:
- Use the core components of effective prompt structure for AI models.
- Apply prompting techniques and tips to optimize AI model responses for specific tasks.
Activities:
- 1 prompt example
Module 2 - Gemini for Workspace Integration
Topics:
- Use case 1: Initial concept development and scriptwriting
- Use case 2: Visualizing film concepts
- Use case 3: Animating concept art for a proof-of-concept teaser
Objectives:
- Integrate Google AI tools into creative workflows for enhanced productivity.
- Utilize Gemini in Workspace for concept ideation and content development.
- Enhance creative collaboration in M&E with Gemini for Google Workspace.
Activities:
- 3 use case demos
Module 3 - NotebookLM Enterprise Integration
Topics:
- Use case 1: Concept development and world-building
- Use case 2: Deep-dive research and scriptwriting
- Use case 3: Post-production and marketing campaign
Objectives:
- Master NotebookLM's multi-format source support and sharing capabilities.
- Apply NotebookLM's conversational chat and citation features for informed content creation.
- Leverage NotebookLM's pattern recognition and insights for strategic planning and reporting.
Activities:
- 3 use case demos