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Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate (MCDMFCA)

Microsoft Dynamics 365 for Marketing Functional Consultants implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Skills measured
  • Configure marketing applications
  • Manage segments and lists
  • Create and manage marketing forms and pages
  • Manage leads, contacts, and accounts
  • Create and manage marketing emails
  • Manage customer journeys
  • Manage events and webinars
  • Configure Dynamics 365 Customer Voice
  • Configure Microsoft Dataverse
  • Create apps by using Microsoft Power Apps
  • Create and manage Microsoft Power Automate
  • Implement Microsoft Power Virtual Agents chatbots
  • Integrate Microsoft Power Apps with other apps and services
  • Manage solutions

Exams

  • Exam PL-200
  • Exam MB-220