Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:

  • Attract and convert leads.
  • Build brand awareness.
  • Standardize omnichannel messaging.
  • Deliver marketing insights.

You’re responsible for:

  • Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance with data privacy and security regulations.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:

  • The Microsoft Power Platform
  • Other Dynamics 365 customer engagement apps
  • Dynamics 365 Customer Insights - Data
  • Dynamics 365 Customer Voice
  • Microsoft Teams
  • Other Microsoft 365 applications
Skills measured
  • Configure marketing applications
  • Manage segments and lists
  • Create and manage marketing forms and pages
  • Manage leads, contacts, and accounts
  • Create and manage marketing email messages
  • Manage customer journeys
  • Manage events and webinars
  • Configure Dynamics 365 Customer Voice


You should understand:

  • Industry terminology
  • Priorities
  • Common initiatives
  • Standards
  • Methodologies
  • Best practices

Recommended training for this certification


  • Exam MB-220