Fast Lane Partner Salesengineering.com To Present Workshop at MIT Sloan Sales Conference

Salesengineering.com, the leading provider of pre-sales performance improvement programs and Fast Lane learning partner, will present a workshop at the MIT Sloan Sales Conference April 17 entitled New Thinking: Empowering Pre-Sales to Drive Business. Sales methods have changed little in 30 years, and sales process largely remains a “black art”. Where is the new thinking? This workshop will explore one long-neglected area of sales operations that has been proven to significantly impact business: Pre-Sales.

Many companies do not know how much pre-sales operations returns to the business. In alignment with existing sales methods, many companies today are implementing a consistent, repeatable, measured pre-sales process that improves pre-sales activity quality to drive compelling incremental revenue. How do they transition pre-sales from a tactical to a strategic resource? How do they leverage their technical credibility to improve deal sizes, funnel quality, decision times, and margins? What have their results been? What could yours be?

Attendees will review case studies of documented results, use a takeaway tool to estimate their potential quantified pre-sales improvement, and learn some simple techniques to improve the quality of pre-sales activity.

Learn more by visiting www.sloansalesconference.com.