Digital Marketing Specialist

Who are we?

Fast Lane Consulting and Education Services is a different type of training and consulting company. Yes, our subject matter experts understand the knowledge and skills required in today’s rapidly changing technology world and how to train clients. However, unlike most training providers, we don’t just give clients that knowledge and skills then leave. We take the extra step of empowering our clients via services, coaching, and mentoring as needed to get the job done. Our 5-Stage Consulting Framework can be utilized at any phase and mapped to the client’s complete IT requirements. At Fast Lane, we enable our clients to transform their businesses to best serve their customers and employees.

Who are you?

You are a highly skilled digital marketing professional that is familiar with today’s best practices digital marketing techniques and tools. Our ideal candidate is looking for a unique opportunity to help transform the marketing approach of an aggressively growing company in the near term, and the prospect to grow this role into a leadership position over time. He/she will have the ability to collaborate with a team of content creators, designers, business professionals, and sales/account managers to design and execute an effective digital marketing strategy. If you have that background, the desire to share it, and want to join an exciting and rapidly growing company, Fast Lane may be the company for you

Objectives of this Role

  • Maintain strong knowledge of digital marketing best practices and apply skillfully to the marketing initiatives of the company.
  • Collaborate with the internal teams (to include products, services, business development and sales teams) to uncover insights and strategies to develop and implement marketing and branding strategies.
  • Collaborate with sales staff to gain customer insights and identify marketing gaps
  • Collaborate with internal groups and utilize external information sources to identify revenue opportunities within our established client base and support the acquisition of new accounts by Sales.
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team

Daily and Monthly Responsibilities

  • Lead the development of our marketing plans working closely with internal teams and external vendors to create an effective and efficient marketing strategy focused on growing audiences for our products and services
  • Strategic and tactical evaluation of marketing campaign performance, including heatmapping, data tracking and analysis, results reporting, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, demand generation, and promotional programs to drive interest and sales
  • As a Digital Marketing Specialist, collaborate within the Marketing team to support skills development, resolve challenges, present possible solutions, and provide mentoring as appropriate.
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, or communications
  • Solid digital marketing industry job experience, ideally in the 5-7 year range
  • Proven ability to plan and execute marketing campaigns and strategies
  • Excellent communication, problem-solving, and decision-making skills
  • Strong experience with all aspects of digital marketing technique and tools including:
  • Content marketing
  • Social media marketing
  • Email marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC)
  • Online profile/reputation optimization
  • Demand generation
  • Familiarity with HTML
  • CRM management
  • Adobe Suite proficiency

About Fast Lane US and Canada

Fast Lane is the leading, worldwide provider of advanced IT education for Cisco, NetApp, VMware, Microsoft, and many more leading technical vendors. We enable our customers to execute their digital business strategies through our comprehensive portfolio of authorized training courses focused on emerging technologies and through our services such as custom content development, sales enablement, demand generation, and business transformation. Our core competency is the outsourced delivery, development, management, and marketing of vendor authorized technical training on advanced technologies including Collaboration, IoT, Big Data, Security, Cloud Computing, and Mobility. With one of the world’s largest remote lab environments coupled with the combination of physical offices in over 30 countries and partners in over 40 others, Fast Lane has a worldwide reach untouched by any other training organization.