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Introduction to Cisco Sales (ICS)

 

Course Content

Welcome to the Introduction to Cisco Sales training. This course provides an overview of Cisco's vision and the products and solutions available to sell. It also covers general concepts of Cisco’s business outcome selling, the customer value proposition and stakeholder management.

You will learn about Cisco’s Enterprise and Digital Network Architecture (DNA) which includes, but is not limited to, Routing & Switching, Wireless & Mobility and Digitization. We will also discuss Cisco’s Security architecture covering Cisco’s approach to Security, the threat centric security model, network security, visibility, enforcement, management and more.

This courses also covers Cisco Data Center and Cloud architectures including Cisco’s Unified Data Center, Unified Fabric, Converged Infrastructures, Cloud and Multi-Cloud.

You will also learn about Cisco’s Collaboration solutions around its Architecture, platform, end points, Spark solutions, Conferencing and On-prem, Cloud and Hyrbid Cloud.

The Introduction to Cisco Sales course is part of Cisco's Continuous Learning earning you valuable points towards your Specialization Certifications.

Who should attend

Cisco Sales, Pre-Sales, Partners who are preparing to take the 700-150 Cisco Exam for Account Managers.

Course Objectives

  • Selling Cisco Business Outcomes
  • Specific responsibilities of a business architect
  • Customer engagement
  • Cisco sales methodology

Outline: Introduction to Cisco Sales (ICS)

Cisco Certification

  • A Brief History of Cisco
  • Cisco's Vision
  • What Cisco Sells
  • Cisco's Architectures
  • Cisco's Channel Routes to Market
  • Partner Incentives and Promotions
  • Cisco ONE – A new way to Sell

Cisco's Approach to Selling

  • General Concepts of Outcome Based Selling
  • Cisco's Approach to Business Outcomes Sales
  • Business Outcomes Sales Role
  • Customer Value Proposition and Value Chain
  • Identifying Customer Business Requirements
  • Identifying Routes to Market with BMC
  • Business Outcomes Across the Technology Cycle
  • Stakeholder Management
  • Presenting the Business Outcomes Story

Selling Cisco's Enterprise and Digital Network Architecture

  • The Enterprise Network Architecture
  • Infrastructure
  • Routing and Switching
  • Wireless (CUWN)
  • Software Defined Access
  • Digitisation and DNA
  • The 4 Pillars of DNA
  • The Design Principles of DNA
  • Network-enabled Applications
  • Solutions Underpinning DNA (SD-Access. SD-WAN, Wireless-Assurance)
  • Management Price and DNAC

Selling Security Solutions

  • Cisco's Approach to Security
  • The Threat-Centric Security Model
  • Technologies Covering the Attack Continuum
  • Network Security
  • Firepower NGFW
  • Meraki MX
  • NFV ENCS Virtualized Branch
  • NVE TrustSec, ISE, Stealthwatch
  • Visibility and Enforcement
    • ISE
    • Stealthwatch
    • TrustSec
    • Advanced Threat
    • AMP for Endpoint
    • ThreatGrid
    • Cloud, Web and Email
    • Umbrella
    • Cloudlock
    • ESA
    • WSA
  • Cisco Talos

Selling Cisco's DC and Cloud Architecture

  • The Unified Data Centre
  • Unified Computing
  • Unified Fabric
  • Unified Management
  • Converged Infrastructures
  • Hyperconvergence and HyperFlex
  • Cisco's DC & Cloud Architecture and Strategy
  • Cisco's Cloud Strategy
  • Cisco Multi-Cloud
  • Cisco Cloud Centreskype
  • Automation
  • Analytics

Selling Collaboration Solutions

  • Cisco's Collaboration Architecture
  • Cisco's UC Platforms
  • BE6k, BE7k, UCM and Spark
  • Collaboration Endpoints
  • DX, MX, IX, Phones and Spark Solutions
  • Customer Care Solutions
  • Conferencing Solutions
  • On-Prem and Cloud Solutions
  • Cloud and Hybrid Collaboration
Classroom Training

Duration 1 day

Price
  • United States: US$ 795
  • Cisco Learning Credits: 8 CLC
Online Training

Duration 1 day

Price
  • United States: US$ 795
  • Cisco Learning Credits: 8 CLC

Duration 8 hours

Price
  • United States: US$ 120
  • Cisco Learning Credits: 2 CLC
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This is an Instructor-Led Classroom course
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This is a FLEX course, which is delivered simultaneously in two modalities. Choose to attend the Instructor-Led Online (ILO) virtual session or Instructor-Led Classroom (ILT) session.
United States
Oct 21, 2019 Online Training 09:00 US/Central Enroll
Nov 18, 2019 Online Training 09:00 US/Central Enroll
Dec 16, 2019 Online Training 09:00 US/Central Enroll
Canada
Nov 18, 2019 Online Training Time zone: Canada/Central Enroll

Fast Lane Flex™ Classroom If you can't find a suitable date, don't forget to check our world-wide FLEX™ training schedule.

Europe
Netherlands
Oct 8, 2019 Utrecht Course language: English Enroll
Latin America
Colombia
Nov 7, 2019 This is a FLEX event Bogotá D.C. Enroll
Online Training Time zone: America/Bogota Enroll