Introduction to Cisco Sales (ICS)

Course Description Schedule Course Outline
 

Course Content

Welcome to the Introduction to Cisco Sales training. This course provides an overview of Cisco's vision and the products and solutions available to sell. It also covers general concepts of Cisco’s business outcome selling, the customer value proposition and stakeholder management.

You will learn about Cisco’s Enterprise and Digital Network Architecture (DNA) which includes, but is not limited to, Routing & Switching, Wireless & Mobility and Digitization. We will also discuss Cisco’s Security architecture covering Cisco’s approach to Security, the threat centric security model, network security, visibility, enforcement, management and more.

This courses also covers Cisco Data Center and Cloud architectures including Cisco’s Unified Data Center, Unified Fabric, Converged Infrastructures, Cloud and Multi-Cloud.

You will also learn about Cisco’s Collaboration solutions around its Architecture, platform, end points, Spark solutions, Conferencing and On-prem, Cloud and Hyrbid Cloud.

The Introduction to Cisco Sales course is part of Cisco's Continuous Learning earning you valuable points towards your Specialization Certifications.

Who should attend

Cisco Sales, Pre-Sales, Partners who are preparing to take the 700-150 Cisco Exam for Account Managers.

Course Objectives

  • Selling Cisco Business Outcomes
  • Specific responsibilities of a business architect
  • Customer engagement
  • Cisco sales methodology

Outline: Introduction to Cisco Sales (ICS)

Cisco Certification

  • A Brief History of Cisco
  • Cisco's Vision
  • What Cisco Sells
  • Cisco's Architectures
  • Cisco's Channel Routes to Market
  • Partner Incentives and Promotions
  • Cisco ONE – A new way to Sell

Cisco's Approach to Selling

  • General Concepts of Outcome Based Selling
  • Cisco's Approach to Business Outcomes Sales
  • Business Outcomes Sales Role
  • Customer Value Proposition and Value Chain
  • Identifying Customer Business Requirements
  • Identifying Routes to Market with BMC
  • Business Outcomes Across the Technology Cycle
  • Stakeholder Management
  • Presenting the Business Outcomes Story

Selling Cisco's Enterprise and Digital Network Architecture

  • The Enterprise Network Architecture
  • Infrastructure
  • Routing and Switching
  • Wireless (CUWN)
  • Software Defined Access
  • Digitisation and DNA
  • The 4 Pillars of DNA
  • The Design Principles of DNA
  • Network-enabled Applications
  • Solutions Underpinning DNA (SD-Access. SD-WAN, Wireless-Assurance)
  • Management Price and DNAC

Selling Security Solutions

  • Cisco's Approach to Security
  • The Threat-Centric Security Model
  • Technologies Covering the Attack Continuum
  • Network Security
  • Firepower NGFW
  • Meraki MX
  • NFV ENCS Virtualized Branch
  • NVE TrustSec, ISE, Stealthwatch
  • Visibility and Enforcement
    • ISE
    • Stealthwatch
    • TrustSec
    • Advanced Threat
    • AMP for Endpoint
    • ThreatGrid
    • Cloud, Web and Email
    • Umbrella
    • Cloudlock
    • ESA
    • WSA
  • Cisco Talos

Selling Cisco's DC and Cloud Architecture

  • The Unified Data Centre
  • Unified Computing
  • Unified Fabric
  • Unified Management
  • Converged Infrastructures
  • Hyperconvergence and HyperFlex
  • Cisco's DC & Cloud Architecture and Strategy
  • Cisco's Cloud Strategy
  • Cisco Multi-Cloud
  • Cisco Cloud Centreskype
  • Automation
  • Analytics

Selling Collaboration Solutions

  • Cisco's Collaboration Architecture
  • Cisco's UC Platforms
  • BE6k, BE7k, UCM and Spark
  • Collaboration Endpoints
  • DX, MX, IX, Phones and Spark Solutions
  • Customer Care Solutions
  • Conferencing Solutions
  • On-Prem and Cloud Solutions
  • Cloud and Hybrid Collaboration
Classroom Training
Modality: C

Duration 1 day

Price
  • United States: US$ 795
  • Cisco Learning Credits: 8 CLC
Enroll now
Online Training
Modality: L

Duration 1 day

Price
  • United States: US$ 795
  • Cisco Learning Credits: 8 CLC
Enroll now
Modality: P
Price
  • United States: US$ 120
  • Cisco Learning Credits: 2 CLC
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This is an Instructor-Led Classroom course
This is an Instructor-Led Online (ILO) course. These sessions are conducted via WebEx in a VoIP environment and require an Internet Connection and headset with microphone connected to your computer or laptop.
United States
Dec 10, 2018 Online Training Time zone: US/Central Enroll
Dec 12, 2018 Online Training 09:00 US/Central Enroll
Jan 21, 2019 Online Training Time zone: US/Central Enroll
Feb 25, 2019 Online Training Time zone: US/Central Enroll
Mar 18, 2019 Online Training Time zone: US/Central Enroll
Apr 15, 2019 Online Training Time zone: US/Central Enroll
May 22, 2019 Online Training 09:00 US/Central Enroll
Jun 17, 2019 Online Training Time zone: US/Central Enroll
Jul 15, 2019 Online Training Time zone: US/Central Enroll
Aug 19, 2019 Online Training Time zone: US/Central Enroll
Canada
Dec 12, 2018 Online Training Time zone: Canada/Central Enroll
Feb 25, 2019 Online Training Time zone: Canada/Central Enroll
Apr 15, 2019 Online Training Time zone: Canada/Central Enroll
Jun 17, 2019 Online Training Time zone: Canada/Central Enroll
Sep 16, 2019 Online Training Time zone: Canada/Central Enroll
Nov 18, 2019 Online Training Time zone: Canada/Central Enroll