Marketing Coordinator

WHO WE ARE: Fast Lane Consulting and Education Services, Inc. is a privately held IT Training Company located in Morrisville, North Carolina. Fast Lane is part of a world-wide company and offers a broad array of advanced hands-on vendor-authorized IT training classes including Cisco Systems, NetApp, VMware as well as vendor-neutral courses developed in house.

Fast Lane US is a rapidly growing company that is looking for a full-time entry-level individual to join the marketing department. You must be able to work on your own, but also as a team to help support the emerging marketing efforts of the company.

As a Marketing Coordinator, your key responsibilities will be, but not limited to:

  • Content creation and maintenance
    • Enter new Course Descriptions/Outlines and/or update existing Course Descriptions/Outlines in Enterprise Manager (EMAN)
    • Review existing marketing copy on all websites for clarity, grammar, effectiveness, accuracy, etc. and update as appropriate
    • Review all collateral and update as appropriate
    • Update social media sites as appropriate based on direction of manager
  • Perform competitive analysis
    • On-going documentation of competitor’s offerings, pricing, promotions, vendor partners, etc
    • Analyze competitors use of Google AdWords
    • Provide timely updates to Marketing/Sales
  • Develop product positioning and messaging that differentiates our products in the market
    • Brochure/Catalogue design and creation
    • Website messaging, positioning and content, utilizing the tools our EMAN system
    • Presentations and sales collateral
    • Community Site content
    • Newsletter content creation
    • Email messaging content design and creation – HTML knowledge required
  • Demand generation – develop the strategy with the marketing team and design and create the marketing programs that drive demand for our products

Requirements

  • Bachelor’s in business or marketing
  • Very strong writing skills are required
  • Good working knowledge of HTML is required
  • Must be a role your sleeves up self-starter, highly organized and able to work well with employees at all levels in the organization
  • Experience with video creation is a plus
  • Experience with creating graphics and graphic design a plus
  • Experience with social media (Twitter, FaceBook, LinkedIn, Yelp) a plus